Establishment (Founding) of the Costa del Sol Company in Miami, FL. A import and DSD distribution operation begins (1 Warehouse and 10 routes) in the city of Miami and surrounding areas.
After not obtaining favorable results, the business model is modified to work with distributors with a Central American profile, mainly in FL, CA and Maryland.
-We started with the expansion of coverage in the east of the country (NY, NJ, Baltimore and Virginia) and with it the growth in sales for the company. -Start of operations with CD in TX, as well as the expansion of the client portfolio in the area. -After the survey of market needs, the portfolio is expanded, primary and secondary and pallet packaging are reconfigured.
The growth in sales and coverage evolved at a slow pace, a situation affected by the presence of multiple direct importers that break into the market with their own prices, affecting the brand image, the service and price dispersion. After that, it agreed with DIANA to grant exclusivity in the import and distribution to CostadelSol.
Beginning of commercial relations with national distributors, allowing entry into the multicultural market. -Strengthening of administrative and logistical processes to meet growth. -Innovation and development of extreme lines (Tozteca, lazitos and elotrix).
-SMS, a subsidiary of CDS, is established with the purpose of implementing a market service model that improves the execution of our brands in the POS and thus guarantee the sell out of the inventory of our distributors. -DIANA product approval is achieved at Walmart and 7-Eleven.
After a stock consolidation, it is possible to start a deep process of business transformation, which is born from a strategic planning that allows us to re-direct the north of the company, which is allowing us growth and very favorable expectations of development.
fulfillment of the transformation plan within the company and the market with the aim of giving life to the defined strategic purpose. Implementation of commercial and logistic model directed to channels and POS. Digital platform for the attention of channels and POS. Focus on listening to the voice of the client and with it the innovation and development of products.
Diseño e implementación del Sistema Operativo del Mercado. Consolidación del Modelo de Logística y Demanda Diseño de planes de mitigación por Covid19 Plataforma de redes sociales para comunicar o interactuar con el consumidor Contribución a las comunidades por Campaña de Empatía.